The company has been providing robust technology products and exceptional software services. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success. Apples vertical integration gives them a competitive advantage because it allows them to innovate in software, hardware, and services. The model is to help identify internal and external areas of successes and improvements. In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. Each of these factors is evaluated based on the vrio variables. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Cupertino, california, usa number of employees fy2019.
It is good for the apple company to developing the new technology. Jan 14, 2018 the apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Internal strategic factors this part of apples swot examination distinguishes the greatest qualities that empower the organization to withstand dangers in its business condition. This weakness exists despite exclusivitys advantages, such as. International journal of pure and applied mathematics. Apple inc strategy, swot and corporate finance report. The company has built a product ecosystem integrating their products into all aspects of people lives.
A swot analysis summarizes the key issues from the business environment and the strategic capability of an organization that are most likely to impact on strategy development johnson, scholes, and whittington 2008. While the company markets its products viewed as highend devices to generate the best customer experience, it risks losing out its market share to competitors riding high with cheaper products using the. This can be used to instruct the overall business strategy session. This template is a standard guide on company swot analysis. Thus, strengths and weaknesses are part of business internal. The maker of iphone, ipad and mac is known for innovation and premium quality products. It is also one of the established brands in the manufacture of electronics a2z everything, 2010. For example, the company carefully selects the authorized sellers of its products.
Data analysis on apple inc 2193 words research paper example. Brand equity apple is one of the top most companies of the world for its brand equity. From ipod to iphone and ipad, apple has been responsible for many tech. Pdf apple had made our life even easier than time when apple was just a fruit. Jan 25, 2020 the article talks about the swot analysis of apple iphone. Situational analysis swot analysis marketing objectives marketing strategy implementation budget control. Aapl was founded by steve jobs and steve wozniack in 1976. The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses.
Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. The following table illustrates apple swot analysis. Click here to find out apples strengths, weaknesses, opportunities and threats. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. From ipod to iphone and ipad, apple has been responsible for tech revolutions. Explore apples management of its supply chain and human resource management and evaluate the strengths and weaknesses in the companys approach. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players. They are the basis for what we do and how we do it. The swot analysis is a useful instrument in shaping up and selecting the appropriate strategy for the firm. Apr 22, 2019 swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Apple swot 2020 swot analysis of apple business strategy hub.
Apple is famous worldwide for several things including its cutting edge technology, superior quality premium products. This marks a big change from a year ago, when wall street appeared to sour on the tech giant amid heightened competition and a shortlived bottomline retreat. Apple iphone marketing plan swot analysis marketing. Apple is headquartered in cupertino, california and was founded by steve jobs. It has millions of loyal customers with steady increment top technology apple was the first to. This template provides a summary of swot analysis and also provides an example of a swot analysis done for apple inc. The swot analysis of apple inc showed that the major key strengths of apple inc. It is a leading personal computing and smartphone brand with a global presence and marketleading position. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. In this swot analysis tutorial, we will conduct apple swot analysis.
Apple products have innovative and distinct features for each of its range of products. An insightful analysis report on apple,inc analysis conducted by. A study on swot analysis with special reference to the apple. Major core competencies are identifiable through a vrio analysis of apple inc. The following table presents the resources and capabilities of apple inc. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Taxation is something that governments put and apple should be study this as country by country case to anticipate profitability, and pricing strategy. Taken together, they identify apple as a unique company.
Get your custom essay on swot analysis of apple inc. Apple headquarters, cupertino, california apples founder opportunity external, positive factors that creates positive potential for an organization weakness internal, negative factors that puts you at a competitive disadvantage demand for products like. The company had moved from producing only computers to offering the ipod, itunes and more. An apple wireless keyboard german language and magic mouse. In the following analysis we will be discussing apple inc. As the old saying goes, a strong foundation always makes a strong building. Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. Besides the brand equity, the tag of innovation has always been applied to apple. This report has attempted to identify and assess the strengths and weaknesses of supply chain management, human resource management, and business strategy of apple inc. A swot is a strategic planning tool to assess the companys strengths, weaknesses, opportunities, and threats to the organization. Given the companys current leadership in the industry, apple is in a position to enjoy these opportunities.
Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Before we move on to the tows analysis lets first have a look at a brief swot analysis. The analysis can be used to evaluate the current business position of apple. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k. Datamonitor usa 245 5th avenue 4th floor new york, ny 10016 usa t. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. Swot analysis of apple iphone apple iphone swot analysis. Apple inc strategy, swot and corporate finance report, is a source of comprehensive company data and information. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. Market leadership for a range of products and services.
Its unique vertical system will be critical to drive future business opportunities for them. Financial statements and financial ratios analyzed. From the days of mcintosh computers, apple is known to be a brand with promise. Apple values are the qualities, customs, standards and principles that the company believes and they help apple inc.
A case study and analysis on apple inc marketing essay. Apple swot analysis 5 key strengths in 2020 sm insight. It owns chip manufactures, controls manufacturing, follows extremely strict software standards, and operates in a nearly closed ecosystem of retail stores to control their costs. Iphone took the world by storm by its amazing ios operating system and its multi touch features. This multinational corporation is known for its unbeatable niche in the industry. There are huge opportunities for this company, and there are major threats from the. Based on our findings in our swot analysis of apple we are able to make several strategic. Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple. But that apart another factor that helps apple is no doubt the internal business environment. Jan 10, 2019 in addition, a mckinsey 7s analysis of apple inc. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple. This report aims at analysing the internal factors that affect the various operations at apple inc.
First of all, in appendix 1, pestdg analysis hitt, ireland and hoskisson, 2012 is employed to analyze the segments and elements in the general environment, which. Aapl is one of the worlds most visible and recognizable consumer electronics brands. After assessing all the factors in swot analysis, it is seen that apple has more opportunities and strengths compared to threats and weaknesses. Swot analysis of apple inc january 10, 2019 strengths. Computer hardware, computer software, consumer electronics, industries served digital. The weak part of the apple company is high dependence on iphone and ipad product lines. Sep 15, 2016 swot analysis examines the strengths, weaknesses, opportunities, and threats in business. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry.
Industry analysis business policy and strategy ijser. Data analysis on apple inc 2193 words research paper. Swot analysis is an acronym for strengths, weaknesses, opportunities, and threatsand is a structured planning method that evaluates those four elements of a project or business venture. Such competencies are clear competitive advantages for the companys longterm profitability in the computer, consumer electronics, and online digital products industries and beyond. A progressive digital media business company profile apple inc. Identify the strengths, weaknesses, opportuntiies and threats of apple inc through this swot analysis of the brand for 2019. Internal strategic factors this part of apple s swot examination distinguishes the greatest qualities that empower the organization to withstand dangers in its business condition. Apple swot analysis indepth swot analysis of apple. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app.
A study on swot analysis with special reference to the. Strong brand image and a brand value of usd 170 billion 1 3. It provides a broad understanding to the companys strategic situation. This is a very successful company that has high sales of electronics such as ipod, iphone and the macintosh computers. This template may be used to create a systematic swot. Oct 19, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. It has a strong brand image and is a market leader across several product categories. Management 303 management 303 swot analysis of apple inc section i organizational history and overview in 2007, jobs told a crowd at the macworld expo that apple would now be known as apple inc. Swot analysis 2014 the companys income increase and the cash position become stronger. Performing a swot analysis includes the assessment of a company based upon its internal strengths and weak points, together with external opportunities and threats to get comprehensive point of view of its future. Thiss app lets your create and conduct swot analysis effectively.
Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. This template may be used to create a systematic swot analysis for such large corporations. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app store geographic. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Importing laws in the world with gatt are in favor of trading.
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